Dad was a printer. As a little girl, I was obsessed with touching the business cards he printed. Seeing the pictures in each new brochure. The smell of the ink as each sheet came (literally) hot off the press.
And for the last 21 years, I’ve worked in marketing of every kind.
I’ve worked in PR agencies. I’ve worked in full-service marketing agencies and in-house. I’ve worked freelance and now I run my own business.
I’ve worked for business-to-business clients and business-to-consumer clients. Clients that turnover £30,000 a year + clients that turnover £30million a year (and more).
I’ve worked across every different type of marketing you can think of. From TV and radio, to magazines, PR and all forms of online marketing.
WHY I AM I TELLING YOU THIS?
Because it means together, we can look at ALL the different marketing strategies and tactics out there (honestly, I’ve done them all!).
So you can find the right marketing for you and your dream clients, to grow your business in the most natural way for YOU.
We start off by looking at your key strengths. Do you love to network? To write? Are you a natural on camera? And then we look at what brings you joy.
Most of the focus with marketing right now is online. Which is amazing, to open up a whole other world that we didn’t have access to before.
BUT MY EXPERIENCE AND DEPTH OF MARKETING KNOWLEDGE GOES SO MUCH WIDER AND DEEPER THAN
JUST ONLINE TACTICS.
There is much, much more to marketing than just digital activity. And yet, offline marketing seems to almost have become a forgotten art. Whether you’re growing your business online or offline, I believe it’s SO important to have a combination of different strategies and tactics.
So that’s what really sets me apart. And I will probably talk to you about marketing strategies that you’ve completely forgotten about!
OUTSIDE OF MY BUSINESS,
I have two pony-obsessed daughters, so much of my time is spent in muddy fields with dogs and horses. I love my partner Kurt, I love my friends, I love gorgeous food and I love the pleasure of experiencing new places.
I believe in truthfulness. Truth is absolutely everything. I believe in ALWAYS being yourself, at home and in your work.
I BELIEVE MARKETING IS ALL ABOUT BUILDING RELATIONSHIPS. IT’S ABOUT CONNECTION.
And if you’re not being true to yourself – if you’re forcing your marketing, doing things that don’t feel aligned – your dream clients won’t buy into it, because the connection will be missing.
SO THAT’S ME!
I’m 100% NOT right for everyone. If you want the whole “just follow my exact process that I took to grow my business”, there are plenty of other people out there who’ll be a far better fit for you.
But if you’re ready to do things differently – and (finally!) find marketing that comes so naturally to you, that feels just like having conversations with friends – then do get in touch.
I’d love to have a chat!
I’m blown away by the community that Kerrie has created. There are so many opportunities for conversation, feedback and development that sometimes it doesn’t even feel like marketing support. I have got so much clarity about my business model, my ideal client and how to put myself and the business out there authentically without following any of the ‘rules’ that other coaches have recommended in the past!
Working with Kerrie is like working with a really knowledgable, great friend, who has your best interests at heart and is constantly cheering you on. Although Kerrie and I work in the same field, she has really helped me by encouraging me to do some of the things I have been stalling on for quite some time, including Facebook lives! Her support, enthusiasm and great advice have been invaluable to me, especially at a time when I have had to rethink how I deliver my services. I can’t recommend her highly enough.