Are you currently using lives to market your business?

What’s stopping you from going live??

Stay tuned to find out how to turn one live into 13 pieces of content!

I LOVE lives because…

• You build a deeper connection through real-time conversations⁠
  
• You can turn your live into 13 pieces of content⁠
  
• They’re super quick to create – no copy or graphics!⁠
  
• Viewers get to experience you live so get to know you know & make transition to sale more quickly⁠
  
• You can make sure your personality shines through ⁠
  
• Viewers can engage with each other as well as with you, which builds a strong community feel⁠
  
• You can bring on guests – this is so much fun, & helps you reach a wider audience⁠
  
• The algorithm favours lives more than pre-recorded video or static images, so you reach more people⁠
  
• You get wayyyy more engagement than pre-recorded video⁠

Here are some stats around going live…

• 10 x more engagement than video
• Views have quadrupled in the last year
• Receive 165% more comments than on-demand videos 
• Top performing FB live videos 15-20 mins long
• Facebook users spend 10-20 times longer watching lives v pre-uploaded videos
• Only 3% of businesses share live video daily, 5% several times a week & 12% share weekly
• 74% of Facebook users are high income earners (over $75,000)

… Linkedin only 49% make that or more

Sources: Forrester, Cisco, Wowza, BuzzSumo

But one of the really cool things about doing a livestream is that you can actually turn it into 13 pieces of content!

1. The actual live

2. Create a post to watch the replay

3. Upload to IGTV

4. Share a preview of the IGTV on the grid

5. Upload to YouTube

6. Create an email summary & link to live

7. Write a blog post summarising key points & embed live

8. Create social media posts from the live content

9. Add it into a course/program 

10.Turn into freebie mini-training

11. Add to website – my videos page

12. Create podcast from audio 

13. Turn into an ad

And there you have it!

BUT… I didn’t always love going live… In fact, it used to freak me the hell out!
⁠
Until I sorted myself out. By spending a couple of years getting ALL of the info together that I needed to get me to a point where I now Love Going Live™!
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So if this is ringing any bells and sounding a tad familiar, you’re gonna love my new freebie, the Love Going Live™ Checklist!
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It’s got everything you need to help you to Love Going Live™!

If you’ve got any questions about this, then I’d love to hear from you. Email me at kerrie@kerrieleather.co.uk.

If you’d like to watch the live training then click here.